营销

Marketing
Description:
The undergraduate program in marketing is a field related to science, production, and services, focusing on organizing, managing, planning, and controlling marketing activities within businesses. It includes the marketing mix, market segmentation and positioning, conducting marketing research, studying consumer behavior, developing marketing strategies for businesses, product, price, sales, promotion, introducing new products to the market, methods of entering foreign markets, and developing marketing activities in organizations and enterprises with various forms of ownership, as well as methods and tools aimed at determining their prospects.

In this educational program, you are required to accumulate a total of 240 credits over 8 semesters (4 years), including:
Total academic hours: 6300 hours
Professional practice: 900 hours
Components of the educational process:
Number of weeks: 105
Number of semesters: 1 – 8

Final state certification:
Theoretical and practical education: 105
Professional practice: 15
Certification: 22
Final state certification exams: 6
Holidays: 49
Introduction to the credit system: 7
Total: 204
 

Additional notes:
• 1 credit equals 30 academic hours.
• To ensure the integration of theoretical and practical knowledge, internships are conducted in organizations and enterprises.
• Student assessment is carried out according to a procedure developed in accordance with the credit system.