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Marketing undergraduate programme

General description

60412500-Bachelor's program in marketing (in industries and sectors) includes the organization, management, planning, control of marketing activities in enterprises, marketing mix, market segmentation , marketing research, studying consumer behavior, enterprises provides knowledge and skills aimed at developing strategy marketing, implementation of product, pricing, sales and promotional policies, launching new products on the market, ways to enter foreign markets, determining prospects for the development of marketing activities in enterprises and organizations with various forms of ownership.

Content and curriculum

The course is designed for students and covers a range of marketing disciplines, including marketing, market research, strategic marketing, marketing management, digital marketing, marketing communications, innovation marketing, international marketing, merchandising, consumer behavior, brand management.

The curriculum combines theoretical knowledge with practical application, allowing students to develop skills in marketing research, enterprise market management, strategic planning , consumer problem solving and strategic decision making. Students will have the opportunity to analyze case studies, participate in group projects, and participate in internships to gain practical experience.

Learning outcomes

The results of the study program include:

have the skills to organize marketing activities at enterprises, manage marketing activities, study consumer behavior, plan and implement marketing;

know how to think creatively, conduct negotiations, meetings, business correspondence and online communication;

creation and analysis of a database;

strategic planning, organization of a marketing service, knowledge of modern management technologies, management of a team of employees;

acquire skills in strategic analysis of marketing activities, development and implementation of a strategy aimed at increasing the competitiveness of the enterprise;

developing the company’s product, pricing, sales and communication policies and making strategic decisions on them;

develop business plans and conclude contracts , have skills in coordinating the activities of performers;

have the skills to analyze and assess the external and internal marketing environment, the market and its specific risks, and the competitive environment;

have training in organizing marketing activities, establishing relationships with consumers, and using effective communication methods;

acquire knowledge, skills and competencies, such as identifying and exploiting new market opportunities (by target market and target segment) and developing marketing strategies to effectively operate in markets.

Career opportunities

Graduates of the bachelor's program can work in a variety of fields and positions related to marketing management, including marketing specialists, analysts, sales, advertising, communications and branding specialists, stock exchanges, brokerage houses, advertising agencies, manufacturing and service businesses, consulting firms. To work as a marketer, specialist and consultant in commercial and non-profit organizations. Graduates will have the opportunity to work in production and service market entities, government agencies, non-profit organizations, marketing and consulting firms, advertising agencies, and trade and logistics enterprises. Additionally, the undergraduate program can serve as a foundation for students wishing to study at the master's level in business administration and marketing and further specialize in the field.

Overall, Bachelor’s in Marketing program provides students with the knowledge and skills necessary to work in the complex market environment of enterprises, contribute to the effective organization of market activities and organize the marketing practices of organizations.