Marketing

Marketing (Bachelor's Degree)

The Marketing program at Alfraganus University provides students with modern theoretical knowledge and practical skills in market research, consumer behavior, brand management, digital marketing, and marketing strategy development. The program prepares qualified specialists for careers in manufacturing, trade, service industries, and international companies.

Duration: 4 years (8 semesters)
Credits: 240 ECTS
Degree Awarded: Bachelor of Marketing
Mode of Study: Full-time

Core Courses: Principles of Marketing, Digital Marketing, Brand Management, Market Research, Consumer Behavior, Advertising and Public Relations, Marketing Communications, Sales Management, International Marketing, and Business Analytics.

Professional internship enables students to gain practical experience in manufacturing enterprises, trading and service companies, advertising agencies, marketing departments, and other organizations.

Graduates can work as marketing specialists, brand managers, market analysts, digital marketing specialists, sales managers, public relations specialists, and marketing professionals in public and private organizations.

The program develops professional competencies in market analysis, marketing strategy development, customer relationship management, and the application of modern marketing technologies.

*The annual tuition fee for international students is UZS 25,000,000 (twenty-five million Uzbek soums).