Marketing

70411201 — Marketing

Field of Knowledge: Business, Administration and Law

Field of Education: Business and Administration

Specialization / Master's Program: Marketing

ECTS Credits: 120

Brief Description:

The objective of the program is to ensure the development of professional competencies related to teaching specialized disciplines in all educational institutions; conducting scientific research within the Academy of Sciences of the Republic of Uzbekistan, sectoral research institutes, centers, and scientific-production associations; and organizing and improving marketing activities within enterprises of various ownership forms, non-governmental and non-profit organizations, central and local government authorities, as well as small businesses and private entrepreneurship entities.

Internship / Practical Training:

During the 4th semester of their 2nd year, Master's students undergo a 5-week scientific and practical internship (5 credits) in local public and private sector enterprises, companies, and organizations.

Career Prospects:

Graduates of the Master's program in Marketing can engage in pedagogical activities in higher, professional, and vocational education institutions, as well as retraining and professional development centers, teaching specialized marketing subjects. They can also organize and optimize marketing activities within enterprises of various ownership forms, non-governmental and non-profit organizations, and social sectors. The program provides the necessary theoretical foundation to continue studies at the Doctor of Philosophy (PhD) and subsequently Doctor of Science (DSc) levels.