Marketing

The training of masters in the specialty “Marketing: Sports Marketing” is carried out in a full-time education form.

This specialty belongs to the field of “Business and Management”. It covers organizing, managing, planning, and controlling marketing activities in sports organizations and enterprises, forming marketing services, conducting marketing research, developing marketing strategies, applying modern marketing concepts and development laws, providing services based on marketing development trends, organizing and improving advertising activities in sports organizations of various ownership forms, ensuring the development of market activities in sports sectors and industries, defining future prospects, and developing professional skills and managerial abilities. It includes a complex set of human activity tools, methods, and approaches aimed at ensuring effective management and development of sports markets.

Therefore, this master’s specialty is considered one of the most necessary fields in the present time.

During the 2-year period of study in the “Marketing: Sports Marketing” master’s program, you will gain a wide range of theoretical and practical skills. You will master the newest and most necessary academic disciplines. Study with us and definitely achieve your goals.

In this educational program, you must accumulate a total of 120 credits over 4 semesters (2 years).

Including:

• Total classroom hours: 900 hours
• Research work and preparation of master’s dissertation: 1110 hours
• Scientific-pedagogical work: 240 hours
• Scientific practice (internship): 450 hours

Structure of the educational process

Additional notes:

1. 1 credit equals 30 academic hours.
2. Final state attestation includes preparation and defense of the master’s dissertation.
3. Scientific practice is carried out in higher education institutions, research institutes, and basic organizations and enterprises. The first 5 weeks are conducted in customer organizations, and the next 10 weeks are organized in specialty departments.
4. Based on the nature of this educational program, and considering additional sports training sessions, theoretical education may be conducted online or in distance learning form.