Marketing (by networks and sectors)

Marketing (by Networks and Industries) (Bachelor's Degree)

The "Marketing" program enables students to acquire in-depth knowledge and practical skills in market analysis, the study of consumer behavior, and the development of effective marketing strategies. The program is aimed at training modern marketing specialists who are able to successfully bring products and services to market across various networks and industries.

During their studies, students learn the fundamentals of marketing, market research, branding, digital marketing, advertising and PR, sales management, and consumer psychology. The learning process is based on real business projects, case studies, and working with modern marketing tools.

The program develops in students creative and analytical thinking, communication skills, and the ability to work effectively on digital platforms. This prepares them to become competitive specialists in rapidly changing market conditions.

Graduates of this program can build successful careers as marketers, brand managers, SMM specialists, market analysts, or advertising managers in companies across various industries, marketing agencies, and sales organizations.