TOURISM (BY AREAS OF ACTIVITY) (WITH ORIENTAL LANGUAGES)

The bachelor's degree program in Tourism covers a comprehensive range of issues related to improving the legal and regulatory framework for organizing small businesses and private entrepreneurship in the tourism sector, establishing entrepreneurial activities of business entities involved in tourism and tourism services, planning and organizing business activities, developing organizational management structures, analyzing business strategies, developing, organizing, and promoting tourism products and related auxiliary services, conducting marketing research, organizing service activities in tourism businesses and hospitality enterprises, segmenting the service market, studying consumer behavior of tourism product users, managing tourism entities, analyzing competitiveness, developing programs for tourism and hospitality organizations, and ensuring the development and future prospects of tourism, hospitality, and service organizations of various ownership forms.

The program is aimed at developing professional competencies, managerial skills, and practical abilities related to the tools, methods, techniques, and approaches of human activity in the field of tourism management and service organization.

Taking into account modern achievements in science, technology, and innovation, as well as proposals and requirements of employers and industry specialists, additional changes may be introduced to the professional fields of bachelor's activity.