Marketing

Specialty of Marketing

General description

70412501-Master's program in marketing (by industries and sectors) is a program that provides in-depth knowledge and experience in the field of managing the market activities of business entities. The program is designed to provide students with advanced skills and important knowledge necessary for activities related to the organization, management, planning, control of marketing activities in enterprises, the marketing mix of enterprises, the development and implementation of marketing strategies for influencing the market.

Content and curriculum

During the program, students study statistical analysis in marketing research, strategic brand management, B2B marketing, services marketing, integrated marketing communications, neuromarketing, competitive strategy, advertising management, retail leadership, pricing and consumer behavior. They study in depth the socio-economic problems that arise in the process of organizing marketing activities and influencing the market at various industry enterprises, and gain a comprehensive understanding of the strategic opportunities of modern marketing.

Master’s in Marketing programme curriculum combines theory with its practical application. Students participate in case studies, research projects, and simulations to develop analytical and problem-solving skills related to marketing issues. They will also have the opportunity to network with industry experts, take part in internships or participate in real-life projects to gain hands-on experience in the industry.

Learning outcomes

The educational outcomes of the master's program include:

organization of marketing activities in enterprises, introduction of scientific and technical achievements into the market process and management of these processes;

planning connections and processes necessary for the effective implementation of marketing activities of enterprises;

introduction of modern marketing concepts into business practice, environmental protection, establishment of market activities aimed at sustainable development of enterprises;

implementation of activities related to the creation of a modern marketing and digital marketing environment, the development of marketing strategies and their implementation in business practice;

participation in organizing the business activities of enterprises in accordance with the goals of environmental protection and sustainable development;

optimize the organizational structure of the organization, enterprise and their individual marketing departments, organize an increase in the level of professional training of employees in the field of marketing research and strategic management, plan the effective use of intellectual activity, create a system for introducing marketing innovations;

determination of economic efficiency based on plans, accounting documents, introduction of new equipment and technologies, rationalization proposals and inventions in the field of economic development;

participate in the development of decision options for marketing management and substantiation of the choice of decisions made based on the criteria of economic, socio-economic efficiency, taking into account risks and consequences in the market;

determine the tools necessary to improve the efficiency of market activities of enterprises, conduct marketing research, organize continuous collection of information and provide statistical reporting, determine the procedure for drawing up reports;

planning and implementation of the effective use of production, service and market capabilities of enterprises in industries and areas;

development of business plans, design and program documentation, development and implementation of mathematical, information and simulation models on the subject of theoretical and practical work;

acquisition of knowledge, skills and abilities for organizing, introducing new marketing innovations and technologies in enterprises in industries and sectors of the economy.

Career opportunities

Graduates of the master's specialty 70412501 – in marketing (by industries and sectors) will have the opportunity to work in various fields. Graduates can work as marketing specialists, marketing management managers, analysts, strategic planners, sales, advertising, communications and branding specialists, can also work in stock exchanges, brokerage houses, advertising agencies, manufacturing and services, consulting firms, commercial and non-profit organizations as a marketer, specialist and consultant. Some graduates may continue research in this field and obtain a doctor of philosophy degree.

Overall, the Master’s in Marketing program provides students with the advanced knowledge and skills needed for careers in the marketing field. The program prepares graduates to solve complex problems in the market activities of enterprises, helps to organize entrepreneurial activities and contributes to the long-term stability and success of organizations.